New Look appoints new CTO
New Look has appointed Ed Alford to the newly created role of chief technology officer (CTO), effective from today.
Alford joins New Look from oil and gas company BP, where he last held the position of vice president and CIO Digital Transformation.
He has joined New Look’s executive team, comprised of Nigel Oddy (CEO), Richard Collyer (CFO), Clare Dobbie (chief customer officer) and Helen Connolly (chief commercial officer).