Our client is a dynamic, fast-paced company specializing in fashion, footwear and accessories. Their small, collaborative team is passionate about delivering trend-setting products to their customers while creating a memorable brand presence online.
Role Overview:
We are seeking a proactive and analytical Social Media & Content Manager to lead our clients digital storytelling efforts and grow their online presence. You will drive the content and brand strategy, manage a small team of one, and oversee influencer partnerships, all while maintaining a data-driven approach to content performance.
Key Responsibilities:
Content & Brand Strategy:
- Develop and implement an engaging content strategy aligned with the brand's vision and objectives.
- Maintain a cohesive brand voice across all platforms to resonate with target audiences.
Influencer Management:
- Build and manage relationships with influencers to amplify brand reach and engagement.
- Coordinate influencer campaigns, including negotiations, briefs, and performance tracking.
Shoot Management:
- Plan and execute product and lifestyle shoots, ensuring alignment with brand aesthetics and campaign goals.
Budget Management:
- Manage and allocate budgets effectively for social media, content production, and influencer campaigns.
CRM & E-Commerce Understanding:
- Collaborate with CRM and e-commerce teams to align content with customer acquisition and retention strategies.
- Ensure all content supports sales goals and enhances the customer journey.
Data-Driven Approach:
- Use analytics tools to measure content performance and optimize strategies based on insights.
- Report on key performance metrics to inform decision-making and demonstrate ROI.
Team Leadership:
- Manage and mentor one team member, fostering a supportive and high-performing environment.
What We’re Looking For:
- Proven experience in a similar role, preferably in fast fashion, shoes, or accessories.
- A proactive mindset with the ability to work at pace and adapt to changing priorities.
- Strong understanding of social media platforms, trends, and best practices.
- Expertise in content planning, influencer partnerships, and digital campaigns.
- Analytical skills with experience in using tools like Google Analytics, social media insights, or equivalent.
- Solid understanding of CRM systems and e-commerce workflows.
- Excellent communication and project management skills.
What We Offer:
- The opportunity to shape a growing brand’s online presence.
- A collaborative, small-team environment where your contributions have a direct impact.
- Professional development opportunities to support your growth.
To apply please click the link - We look forward to hearing from you!