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Marketing Manager, Brand

Expected salary - £42,700 - £50,000 (dependent on experience) Contract type - This position is a Secondment/Fixed Term contract until March 2026 contract Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Brand Marketing team are in the office for a minimum of one day per week (Thursdays) to connect as a team, with additional days on an ad-hoc basis to attend meetings, shoots, etc. Location - Pimlico Head Office. Key responsibilities Accountable for campaign management and delivery across a dedicated area of the marketing team. This could be in any area of John Lewis and or the Partnership. Work with the Senior Marketing Manager to ensure the consistent implementation of marketing activity. Escalate risks and take decisive action to quickly resolve decision blockages; challenge where necessary Brief and influence channels and agencies to secure the best plan for your campaign Set and communicate a clear and compelling vision for the resulting customer experience in-store, online and across marketing channels including clear, trackable customer objectives that will enable success of activity to be evaluated. Develop and implement the plans for individual advertising campaigns as part of the overall advertising & marketing strategies. Support the planning and development of big moment brand advertising campaigns in order to build brand awareness and consideration for John Lewis. Actively liaise with the relevant internal teams on the specific selection of products to feature in advertising, to ensure all claims are 100% accurate & true. Ensure accuracy of all claims & supporting terms & conditions are fully compliant with the CAP & ASA codes. Ensure all stakeholders are consulted at every relevant stage of the process as appropriate and informed of the final plans to ensure smooth delivery of campaigns. Evaluate and make recommendations on creative concepts and final creative and media plans and ensure they are approved by the relevant stakeholder. Manage the production process to ensure the final ad delivers against quality expectations, remains within budget and meets its objectives. Manage the media planning process throughout planning, booking and delivery. Ensuring each media plan is fully evaluated and reach, frequency, standout & ROI are maximised. Trial & review new media channels. Proactively seek out and build relationships with internal channel specialists, in-house content and design teams, commercial counterparts and external agencies. Plan, forecast and report on campaign budget and performance Effective management of Oracle financial processes. Responsible for processing, monitoring & reporting against requisitions, purchase orders & invoices including amending PO amounts & finally closing POs upon reconciliation. Provide financial reports on a regular basis in advance of period end to the team. Act in accordance with the Partnership’s purpose and democratic principles, constructively participating in co-ownership, and demonstrating to customers and each other that it is a better way of doing business. Share your knowledge, experiences, ideas and opinion to improve the Partnership, speaking honestly and frequently. Invest in your personal and professional development to achieve your potential, by doing more, doing better, or doing different. Continuously engage with and actively contribute to your Profession. Take responsibility for actively engaging with change Essential skills/experience you’ll need Previous Marketing experience, ideally in a consumer brand Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns Evidence of developing creative ideas, working with content leads to produce bespoke campaign assets, including stills and motion shoots Understanding of omni channel marketing Commercial awareness with accurate forecasting and budgeting, overseeing significant marketing investments. Evidence of customer orientation, effective stakeholder management, planning and prioritisation Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources Desirable skills/experience you may have Marketing/Business degree or equivalent Chartered Institute of Marketing Diploma Experience in homewares/furniture or technology retail is advantageous Experience managing supplier relationships, working with third party #LI-HEADOFFICE#LI-SD1#LI-HYBRID

Marketing Manager, Brand

John Lewis
London, UK
Temporary

Published on 30 Jan 2025

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