Head of Marketing

Title: Head of Marketing

Location: Rochdale (Hybrid - 2 days WFH)

Salary: £60,000 - £65,000 plus 25% bonus potential & great benefits

We are currently recruiting on behalf of an innovative, dynamic, and growing FMCG brand committed to providing top-quality products that improve everyday life. They are passionate about driving success and pushing the boundaries to driver brand growth.

What You'll Do:

The Head of Marketing will be responsible for defining and implementing the Country Marketing strategy, incl. Media, Brand, Product, Digital and Customer category Management, based on global and regional strategies.

Your Key Responsibilities:

• Ensure successful development and implementation of Country Marketing plans and KPIs (Shares, Brand Awareness, HH penetration, Innovation impact, etc.)
• Be responsible for Media (TV + Digital) strategy, efficient planning, third party partner management and KPI tracking
• Manage Go-To-Market and product portfolio throughout entire life cycle, based on consumer, shopper and retailer requirements
• Set appropriate strategic directions and operational plans for Product-, Digital- and Trade-Marketing
• Be the Brand(s) ambassador, responsible for brand positioning and communication, in alignment with the Global Brand Team
• Lead and develop the local Marketing team members and act as a people coach, based on the leadership standards and guidelines and local requirements
• Monitor competitive environment, market needs and trends and give input to Regional / Global teams
• Lead the A&P budget, and maximize ROI of the assigned brand/product category portfolio

What You'll Bring:

• Degree in Business Administration or Marketing (MBA preferred)
• Ideally 8 -10 years professional experience in the field FMCG Marketing
• Experience in supervising external vendors and partners
• Experience and proven track record in Digital Marketing, Media Mgmt. and SEO, Sales experience added benefit
• Sound market and customer knowledge
• Deep understanding of KPIs and P&L
• Brand Management, Category Management, and Project Management
• Knowledge of SAP

If you are a visionary leader with a passion for marketing and want to play a pivotal role in shaping the future of an exciting FMCG brand, we want to hear from you!

BH: 32360