Director of Ecommerce & Marketing
Director of eCommerce & Marketing | North West | Retail | up to £120k + Benefits
An ambitious SME in the retail industry is seeking a Director of eCommerce & Marketing to lead their digital transformation and multi-channel growth strategy. With a solid foundation in both physical and online retail, the company is looking for a leader to scale its eCommerce operations and enhance the brand's presence across various channels. This is a key role for a driven, growth-oriented professional eager to make an impact in a fast-paced, entrepreneurial environment.
The Director of eCommerce & Marketing will play a pivotal role in shaping the future of the brand by driving online growth and leading the omnichannel strategy. This individual will take full ownership of a core business function, overseeing the integration of online and in-store experiences, driving traffic and conversions, and ensuring seamless brand engagement across all channels. This is an ideal position for a visionary leader with a hands-on approach, ready to make a significant impact on the business.
The successful candidate will join a vibrant team member and will play an integral part in the senior leadership team, influencing the strategic direction of the business.
Day to Day Responsibilities in the Position of Director of eCommerce & Marketing Include:
* Strategic Leadership: Work closely with the Board to develop and refine the company's eCommerce and multi-channel strategy, driving brand growth both online and offline.
* Growth & Scaling: Lead the expansion of the online business, setting and achieving ambitious growth targets to transform the brand into a leading omnichannel player.
* P&L Accountability: Oversee the online P&L, ensuring all key financial metrics-traffic, conversion rates, AOV, customer acquisition, and retention-are achieved.
* Performance Marketing: Direct paid search, affiliate marketing, and social media campaigns to meet CPA and ROAS targets while exploring new customer acquisition opportunities.
* Customer Engagement: Lead the email marketing strategy to enhance customer retention, drive lifetime value, and boost email-driven revenue.
* Seamless Multi-Channel Experience: Collaborate with retail teams to ensure a consistent and engaging brand experience across both physical and digital touchpoints.
* Website Optimization: Drive ongoing improvements to the website's UX, conversion rates, product merchandising, and search functions to enhance the customer's online experience.
* Operational Excellence: Partner with the customer service and operations teams to meet key performance SLAs and ensure a smooth end-to-end customer journey.
To be considered for the position of Director of eCommerce and Marketing, you will offer the following:
* A proven track record in rapidly scaling an eCommerce operation within a fast-moving, growth-focused environment.
* A deep understanding of delivering seamless, multi-channel customer experiences, with an ability to analyse and respond to customer behaviour and trends.
* Strong analytical skills, with the ability to leverage data insights for decision-making, growth identification, and strategy refinement.
* A demonstrated ability to lead high-performing teams, setting clear goals, and promoting a culture of accountability and collaboration.
* Willingness to be involved in day-to-day execution while maintaining a strategic outlook and driving key business outcomes.
* Strong cross-functional collaboration skills, capable of working closely with senior leadership and ensuring alignment on major business initiatives.
Interested candidates are encouraged to apply now and be part of a fast-moving, creative business that values leadership and innovation. Apply today to find out more.
BBBH31754