Digital Marketing Manager

Here at Peacocks we have a fantastic opportunity for a Temporary Digital Marketing Manager to join our Ecommerce department. If you would like to be part of a forward-thinking business and have a job with excellent career prospects, we would love to hear from you.

You will be based at our modern purpose built air-conditioned Head Office in the vibrant city centre of Cardiff. Cardiff is an accessible city with strong transport links, and London is only 2 hours away by train.

What’s in Cardiff?
• If you are considering relocation, Cardiff should top your list! A vibrant city and the hub of South Wales, Cardiff has it all – from arts and culture, sports, shopping and the great outdoors.
• Cardiff is blessed with an abundance of green spaces and we have sandy beaches and breath taking National Parks on our doorstep. Just 30 miles from Cardiff is Bannau Brycheiniog Nation Park offering spectacular scenery. We also have the sandy beaches of Barry Island, Ogmore-by-Sea and Trecco Bay – perfect for a summers day!
• Cardiff offers and exciting social scene, with numerous choices of places to eat from bistros, to award winning restaurants, and pubs and clubs where you can enjoy your style of music, whatever your taste.
• There’s Arts, Music and Drama venues staging famous plays, ballets and Operas – as well as iconic sporting venues regularly hosting high profile sporting events.
As a Digital Marketing Manager you will help drive profitable traffic to our website and significantly increase customer acquisition via online marketing channels to help us achieve our ambitious growth targets.

Key Responsibilities
• Build a robust online marketing forecast for agreed KPI’s. Continually monitor against forecast and report results to the wider team weekly.
• Manage the performance of the following SEO, affiliates, PPC, Display, paid social and retargeting
• Design and implement a comprehensive email marketing strategy that with our brand and business objectives: Work closely with our wider marketing/ecommerce team to grow both sales and our email subscriber
• Day to day management of online agency to ensure they are delivering on agreed KPI’s and to agreed deadlines.
• Budget management
• Bid optimisation
• Develop and manage a robust online marketing test programme
• With digital agency, regularly monitor and report on search engine positions. Make suggestions for future keyword targets. Produce additional copy across the website for SEO purposes. Work alongside e-commerce Manager to continually improve on-site SEO optimisation.
• Work alongside the e-commerce Manager to optimise landing pages.
• Mange and take ownership for projects that improve the effectiveness of online marketing.
• Work with marketing to ensure online plan is aligned to wider marketing, activity and product plan. Feedback on missing opportunities.
• Working with the internal marketing team, to ensure online marketing is in line with brand

Person Specification
• Online marketing expert with significant experience of driving profitable traffic, ideally within a retail environment.
• Strong understanding of online attribution methodologies.
• Strong agency management experience.
• Skilled in A/B testing and CRO to optimise the acquisition funnel.
• Experience using GA4 and Google adwords.
• Strong working experience with an Email Service Provider e.g. Emarsys, Mapp Klaviyo
• Experience with Social Media packages, including Meta, Tiktok and Pinterest.
• Working experience with an affiliate provider, eg Rakuten
• Hardworking with good attention to detail
• Numerical/analytic skills
• Good organisational and communication skills
• Able to multi task
• Willingness to learn and develop
• Results focused
• Assertive
• PC literate with strong excel skills