Digital Assistant

A bit about the role

As a Digital Assistant, you will be responsible for supporting the division with the day to day management, trading and optimisation of the Selfridges website across devices.

As Digital Assistant you will:

• Support the Optimisation Specialist to deliver the divisional strategy which is set by the Senior Digital Manager
• Assist with signing off content briefs across digital touchpoints such as mega menus, PLP and CLPs, and actions required for CRM support (emails nominations & sequencing etc).
• Develop skills within our systems (Fredhopper, STEP, Google Analytics) to execute daily tasks
• Own the set up product attribution (including product flags onsite).
• Using data driven insights enabling you to regularly update product recommendations across the site (landing pages, email comms, paid marketing support noms)
• Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes
• Understand the divisional performance and support the Optimisation Specialist with delivering actions to help drive revenue and conversion
• Be responsible for updating stock availability across Fashion product onsite.
• Understand and action solutions to minimise abandonments with support from the Trading Manager
• Perform regular site walks across all devices ensuring site standards are adhered to and support in rectifying any issues
• Perform regular competitor site walks, highlighting any key opportunities for improvements

A bit about you

How you’ll do it…you will be:

• Analytical and able to problem solve – you are comfortable using data to inform decisions
• Organised and proactive. You are able to prioritise tasks and be responsive to business needs
• Attention to detail with the ability to troubleshoot and identify issues
• Team player with strong communication skills
• Comfortable using technical tools and systems